One of my favorite movies from the 1980s is “Moscow on the Hudson.” Robin Williams is a Russian musician playing saxophone in a traveling circus when he defects while in New York City.

The romantic comedy centers around Williams’ character learning to cope in a new culture of plenty. The best scene comes when the newly defected Williams is told to run down to the corner grocery store for coffee.

“Excuse me,” he says, to a clerk, “coffee line?” Aisle 2, he’s told, “but there’s no line.” And so he turns down an aisle full of coffee choices. Maxwell House. Taster’s Choice. Folger’s. Overwhelmed by the abundance, he starts screaming “Coffee! Coffee! Coffee! Coffee” until he falls down and passes out.

You’d think the average American would be inured to the everyday grocery shopping experience, but a spirit somewhere between “passion” and “wild abandon” is kindled when you bring up the subject of a Wegmans Food Market with a “Wegmaniac.”

And so it was that I about had my own “Coffee!” moment last weekend when I and a friend made the hour-long trip to Raleigh for the southernmost outpost of this upstate New York chain.

My friend had been giddy at the prospect of its late September opening. “You won’t believe it! It’s amazing.”

I figured that Rubicon had been crossed when the Harris Teeter — what I call the Taj Ma Teeter — had opened in Taylortown a couple years ago. It marked the occasion by commissioning a sculpture of Payne Stewart from a 640-pound block of cheddar. A grocery store that sold fresh-made sushi, gasoline and boasted a bar of reasonably priced pints? How could there be another horizon to cross?

Skepticism is fair — until you see the parking garage in front of Wegmans. I have never seen a grocery store that requires a parking garage. And it’s full at 10 a.m. On a Sunday.

The thing about Wegmans — this is store 100 — is that the stream of people coming and going is constant, like ants moving to and from the hill, except we’re taking groceries from the collective rather than bringing them.

IMG_1776.jpeg

Walking inside, you confront 100,000 square feet of floor space. There are no small Wegmans — Wegmanses? Each is massive, twice the size of the Taylortown Harris Teeter. There are 31 checkout stalls, and each one of them is staffed and operating full-out.

From the moment you walk in, it is sensory overload, like a coffee-starved Russian walking down the coffee aisle. A team of chefs at the sushi bar are turning out rainbow-colored rows of freshness. The salad counter is stuffed with six brilliantly verdant lettuces and dozens of fixings that include even the vaguest of choices.

“Today,” my salad server said, “we have red quinoa!” Red? Quinoa has colors? I thought it was all beige!

Burger bar, sandwich station, pizza line — and we hadn’t even gotten to the grocery aisles yet.

IMG_1764.jpeg

The wine section is bigger than most wine stores. The craft beer aisles (two) are alphabetized. Want to quit smoking? Choose from five shelves full of items. There’s an end-cap bearing a sign “full spectrum hemp” — five shelves of various hemp products, including “peanut butter flavor” soft chews for your dog. Who’s a good boy? Who’s a good boy?

The cheese aisles feature “craft” cheeses from North Carolina makers as well as the most arcane offerings from Europe. A parm-cheddar? In the cart! Maybe a “cave-ripened” mild Cremeux de Bourgogne?

If you can take your eyes off the expanded dairy aisle — five types of “oat milk,” 26 varieties of organic milk — an elevated model train takes laps around overhead.

Up and down every one of the 15 extra-long aisles, it is this orgiastic expanse of options. A whole aisle of nutrition bars? Who has a whole aisle? Wegmans.

Perhaps you have not been to a Wegmans. Like you, I did not understand what its apostles call “Wegmania” — the term has a Twitter and Instagram hashtag. In 2012, a high school theater group staged an 87-minute production called “Wegmans...The Musical.” It was a sell-out.

IMG_1770.jpeg

Perhaps you have worshipped at the produce section of Whole Foods or Trader Joe’s. At this Wegmans in Raleigh, there is a Trader Joe’s almost exactly in front of it. It is merely a speedbump to Wegmaniacs.

When this store opened last month, more than 3,000 people were waiting in line for its doors to open. That’s more than you find outside a DMV office on a Monday morning.

More Wegmans stores are coming — Cary, Chapel Hill and Holly Springs — but thankfully not here. Moore County could not handle a Wegmans. It would break the highways. It would bankrupt the economy. It would addict us all to fresh cookies and the smell of warm 8-grain autumn loaves coming out of the oven.

You think you have seen everything. You have not until you see a Wegmans. What a country!

Contact editor John Nagy at (910) 693-2507 or john@thepilot.com.

(3) comments

Kent Misegades

Let free markets decide what business should succeed. Such large grocery stores are nothing new though - KaDeWe in Berlin opened in 1907, has 40,000 visitors daily. Byerlys and Lund’s in the Twin Cities of MN are carpeted and your purchases are brought to your car by nice gentlemen with white shirts and bow ties. I prefer Winn Dixie and Food Lion, get in and get out quick and the folks there speak our Southern language of kindness.

Barbara Misiaszek

As a long time Rochestarian,John I'm glad you finally have had an opportunity to experience Wegmans. Glad you enjoyed it.



John Misiaszek

Trish Christina

Glad you had the Wegmans experience and shared with those that have never had the chance to shop. I went up last week as well, since I had Wegmans forever in Rochester. Was what I missed the most when we moved here. Great company...thanks for your writing of your journey. Trish Christina

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Comments that violate any of the rules above are subject to removal by staff.

Thank you for Reading!

Please purchase a subscription to continue reading. Subscribe today and support local community journalism.

Digital Only Subscriptions

Thank you for visiting ThePilot.com and supporting award-winning community journalism. Not everyone wants to have a newspaper delivered to their home, but they want to keep up with the latest news in Moore County. Click here to gain digital-only access and support local journalism.

Starting at
$1.07 for 1 day

Connect Print Subscription to Digital Access

Thank you for visiting ThePilot.com. Your Pilot subscription entitles you to unlimited digital access. Simply log in. From the home page, click on Subscription Services. Then click on "Pilot All Access Print Subscribers." It should show your phone number . If so, click "Sign Up." After a few seconds, it will take you back to the home page. Log out, then log back in. You're set! For any problems, call our customer service number at 910-693-2487 or 693-2488.

Free access for current print subscribers