FirstHealth Fitness of Pinehurst

FirstHealth Fitness Center of Pinehurst is celebrating 25 years of promoting wellness across the Sandhills this month.  

Since they opened their doors in 1995, FirstHealth Fitness Center of Pinehurst has followed a mission that’s proven to be successful through the organization’s growth and reputation. 

“From a philosophical standpoint, our mission is to care for people,” administrative director John Caliri said. 

FirstHealth Fitness Center of Pinehurst still follows that mission, but on a much larger scale. Since the Pinehurst location opened 25 years ago, they’ve expanded to five more locations in Southern Pines, Raeford, Rockingham and Troy — their newest facility opening in Sanford in 2018. 

Caliri said that on average, 400,000 people exercise in the Pinehurst facility each year. Approximately 230 people are employed across all six locations, and around 7,000 referrals have been made for their Exercise is Medicine program. 

Prior to the birth of FirstHealth Fitness Center of Pinehurst, FirstHealth of the Carolinas opened a cardiovascular rehab and wellness center in the Yadkin Park area of Southern Pines. The community took interest in the FirstHealth organization as a whole, and decided to invest in a fitness facility — FirstHealth Fitness Center of Pinehurst in 1995. 

The flagship facility boasts more than 63,000 square feet of top-of-the-line exercise equipment, a basketball court, training rooms, a pool and more. Staffed with experienced, college-educated trainers, the FirstHealth Fitness Center of Pinehurst offers a myriad of services, including personal training, group exercise classes and massage therapy. 

FirstHealth Fitness Center of Pinehurst doesn’t just serve its members. The organization has made an impact on the area and established its status as a wellness pinnacle in the community by opening up to the public. 

Local high school swim teams, as well as Pinehurst Parks and Recreation, use FirstHealth Fitness Center’s pool. They also offer lifeguard training and certification, and provide various health education opportunities. 

“By offering the facility, education and expertise, we’re really giving people the opportunity to take care of themselves,” Caliri said. 

FirstHealth Fitness Center of Pinehurst hosts the Wounded Warrior Project four times a year, providing veterans with the information and tools they need to live a healthy lifestyle. They also offer a Rock Steady Boxing program for patients with Parkinson’s Disease. 

Many of FirstHealth Fitness Center’s programs and services have been a response to Moore County’s evolving demographic. The demographic change, in conjunction with the influx of new fitness organizations in the area, has encouraged FirstHealth Fitness Center to broaden their horizons. 

“We still have a large senior population who use the facility, but we also have a great deal of young families now,” Caliri said.  “We have the expertise to help anybody — wherever they are on the spectrum,” Caliri said. 

Echoing FirstHealth’s mission, Caliri added that at the end of the day, the people matter most to the organization.

“We’re just always happy to have people, regardless of their age or experience, in the fitness world.” 

To find out how you can help FirstHealth Fitness Center celebrate their Pinehurst facility in January, check out their event calendar.

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