Kasia McDaniel

Kasia McDaniel

People today want their houses to be a picture-perfect space. Home stager and interior decorator Kasia McDaniel calls it “the HGTV effect.”

A military veteran and spouse, McDaniel took her own experiences of moving frequently to create Blue Diamond Staging, an interior design firm that specializes in assisting fellow military families with preparing their homes for the real estate market.

“I understand the stress each family has to endure when moving from place to place. I understand the timeliness and the pressure that they are under,” she said. “I’ve done it several times in my lifetime and always knew each home had to show its best in order to sell quickly. That is a big part of why I decided to start my own business because I had to stage my own home so frequently. We moved five times in nine years so I know what it takes to sell a home.”

McDaniel established Blue Diamond Staging in Virginia in 2013 and moved the business with her when another military transfer brought her family to Southern Pines. In addition to specializing in assisting military families, she consults with homeowners and investors of temporary or vacation homes.

“You have to make your home appealing to the target buyer. You want to capture the audience,” she said. “I have that vision and know how to give a home the welcoming and inviting look that people want. A house must look lived in but you also don’t want it to look too staged. I can give your house that feeling where people will come in and say, this is it. This is where I want to live.”

A certified interior decorator, McDaniel offers consultations from simple requests such as help with selecting wall color, to placement of an heirloom piece to find the best fit, to a full refurnishing of a home. She said it is important to create the perception and feeling that people are looking for in a home because not every house will be the right fit for every buyer. Thoughtful consideration of how the space can be be used, and by whom, is a key component in the design process.

“Many times, I am asked to help people redesign their spaces even when they are not moving. I can recommend how to fit the furniture you have into your existing space to give you the look you are trying to achieve. It can be as basic as adding or taking away an item or updating your color scheme,” she said. “Not everyone has the eye for decorating but they want their home to reflect their own style.”

“A lot of people have trouble visualizing their own space. You see it everyday but what happens is, you put your blinders on. It helps to have a professional come in to point out the obvious and spark a good discussion on how the room or furnishings can best be used,” she said.

“Decluttering your home is the easiest way to make an immediate improvement,” McDaniel recommends. “If you don’t want something, don’t like something, or don’t plan to take it with you, then get rid of it.”

McDaniel maintains an online blog and monthly newsletter where she shares her favorite design tips and she will conduct a free home staging seminar on Thursday, March 3 from 7:00-8:00 p.m., in Pinehurst. To reserve a seat, call (910) 728-4785 or visit bluediamonstaging.com 

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