Carolina Hotel facade

The Carolina Hotel in Pinehurst. 

Pinehurst Resort announced the permanent layoffs of 300 employees this week. A large percentage were part-time food and beverage staff.

“It’s important to note that no one did anything wrong here. These employees have made countless contributions during many of our best years at Pinehurst. We’re doing everything in our power to get them back to work as soon as possible,” said Pinehurst President Tom Pashley.

Earlier this year, the resort shuttered its hotel operations and most of its restaurant outlets for 59 days as a result of a dramatic volume decrease caused by the coronavirus pandemic.

“As we bottomed out during the quarantine, we dropped from approximately 1,400 employees all the way down to 200,” said Pashley. “As our hotels and restaurants have begun reopening, we’ve brought back over 800 employees to work.”

“So we’re just over 1,000 employees working now and we anticipate adding back many more as we open the Holly Inn later this month.”

Food and beverage and banquet employees were most heavily impacted with the ongoing restaurant and indoor gathering restrictions.

The resort has created an “internal talent pool” website that will allow former employees to quickly apply for any open positions. In most cases, Pashley said, they will only be rehiring from the group of recently laid off employees for the remainder of the year.

Tom Pashley

Tom Pashley, president of Pinehurst Resort

Looking ahead, he projects a significant reduction in the overall business levels compared to last year’s record-breaking occupancy rates. On a more positive note, the concept of a “drive market” has expanded to upwards of a 10-hour drive -- a shift that impacts both leisure and business travel.

“Clearly, the meetings business is still lagging and we continue to see events postponed and sometimes cancelled.”

“We’re happy that we’ve been able to bring back over 800 employees from a temporary layoff,” said Pashley. “And we hope to hire back as many of our impacted employees as possible. After all, it’s our employees who put the hospitality in the overall experience.”

(6) comments

Kent Misegades

Another fine article Laura. The Resort is a business that can only survive when it makes a profit. As with all service/recreation/entertainment businesses, their largest expense is wages and benefits. If you work in this industry you know that it will be cyclical. This is though the problem with our local economy - it lacks a stronger base in the only value-creating businesses, industry and agriculture. If any anger is generated by the article it should be aimed at those who created the economic shutdown that wasn’t necessary, ie Fauci und Cooper.

Dan Roman

Any anger should be directed at those who created the necessity for a shutdown in the first place, and prolonged and exacerbated the shutdown, and now require it's re-imposition in some places, by refusing to take the simple precautions that prevent transmission of Covid-19, ie: masks, social distancing & avoiding groups, etc. MACA = Making America Contagious Again.

Patricia Bryan

I'm not positive that the staff reporters write the headlines for their articles. Maybe so. My journalism class goes back to the dead ages (some 64 years ago) when I was editor of the school newspaper. Dear Miss Robinson insisted that headlines should be written by someone other than the person who wrote the article. It might have been better to refer to the newspaper as a whole before blaming an individual who is an excellent reporter. I do agree that the headline isn't ideal, however. It wouldn't have made it to the printer way back when.

Janet Cunningham

I agree with Mr. Satterfield. After finishing the "reporting," I felt duped!

mark satterfield

This is click bait headlines at it's worse. Shame on you Laura Douglass. As your article states, a large number of PH employees have been hired back, leaving 300 still unemployed. Your headline would make us believe that PH has now suddenly decided to lay off 300 employees which is not the case. Rather than taking the positive path of creating a headline that emphasizes the progress PH has made, you follow the simplistic journalistic approach of thinking that your article will only be read if you emphasize the negative. You do yourself and your readers a huge disservice and your credibility as a journalist suffers.

ron smith

Hasn't affected short term rentals - I have one in my neighborhood which is full every week. Over the 4th - cars all over the place, looks about 15 people, none wearing masks or social distancing.

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