Keith Moneymaker

Keith and Darla Moneymaker with their twin sons, Gavin and Garrett. Photo courtesy of Keith Moneymaker/Sweet Dreams

Dreams 4 All, a grassroots nonprofit founded three years ago by local businessman Keith Moneymaker is gearing up for its biggest fundraiser to-date.

The Pinewild Country Club of Pinehurst has chosen the Dreams 4 All Foundation as the recipient of proceeds from the 7th Annual Charity Golf Tournament to be held April 15.

“The reason we selected Keith is his mission is really simple. He puts beds under those who have none,” said Katherine Pieczynski, advisory board liaison with Pinewild Country Club.

Moneymaker is the second-generation owner of Sweet Dreams Mattresses & More in Southern Pines and Sanford. He was initially inspired to deliver mattresses to needy families in the wake of Hurricane Matthew, and went on to sustain that mission through his nonprofit.

Since 2016, Dreams 4 All has distributed over 1,200 mattresses -- both new and gently used -- to families, homeless facilities and fire stations across the greater Sandhills area.

Last September, Moneymaker was named the Best Volunteer and Best Philanthropist in The Pilot’s annual Best of the Pines competition. Winners are selected by residents, who vote online for their favorite nominees.

Pieczynski said Dreams 4 All was selected from four “excellent charities” that were nominated for this year’s golf tournament.

“Our advisory committee felt that Keith’s mission made the biggest impact to our community. If someone says they are not sleeping on a bed, he has the ability to fix that.”

The annual Pinewild golf tournament has raised over $175,000 for local charities, with past recipients including Adult and Teen Challenge of the Sandhills, Moore County Meals For Wheels, Linden Lodge, Encore! Kids through the Carolina Philharmonic, and the Moore Free & Charitable Care Clinic, and The FirstHealth Hospice Foundation.

This year’s fundraising goal is $50,000, said Pieczynski.

Tournament sponsorship and hole sponsor opportunities are available, sponsorship deadline is Feb. 3. The field will be limited to 32 four-person teams, and the entry deadline is March 31. For player or sponsorship information, call (910) 992-6382 or email

“We are beyond grateful and humbled to have been chosen for the Pinewild 7th Annual Charity Tournament,” said Moneymaker. “

Dreams 4 All has a current waiting list of 50-70 families seeking assistance. Priority is given to elderly individuals and families with young children sleeping on floors.

“We have requests roll in each day. There is a constant demand,” Moneymaker said.

To keep pace, he hired Amy Sexauer, an Army reservist, to oversee day-to-day operations of Dreams 4 All. In addition, Moneymaker expanded Sweet Dreams to the Lee County market with a new showroom in Sanford, and began offering signature headboards by local artisan Molly Tobias at his Southern Pines flagship retail store.

“100 percent of the proceeds from the headboards go to Dreams 4 All,” Moneymaker said.

He is also securing a larger, leased warehouse space on N.C. 5 for Dreams 4 All and will soon finish construction on a sanitizing box where gently used mattresses can be cleaned for reuse.

“We will be able to sanitize 12 mattresses at a time,” Moneymaker said. “That will allow me to reach out to other dealers and assume their used beds. We will be able to assume larger amounts of donations.”

Dreams 4 All is looking for more volunteers to assist one-day a month with deliveries, and cash donations are most welcome. A recurring gift of $20 a month will provide three beds -- assistance for one family.

To volunteer or learn more about the Dreams 4 All Foundation, find them on Facebook or call (910) 975-7668.

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