North Carolina’s Southeast (NCSE), an economic development public-private partnership that markets an 18-county region, has launched a new marketing website that promotes Moore County for business relocation and expansion as part of the southeast region.
The comprehensive website builds on NCSE’s national and global marketing to encourage the creation of new jobs, capital investment and economic growth in the southeast region. The website was developed in collaboration with 365 Degree Total Marketing, a full-service marketing agency.
“This site provides companies and site selectors with key data and information they require to make informed evaluations and decisions,” said Joe Melvin, NCSE’s director of business development. “Economic development recruitment is highly competitive, and by having a world-class, dynamic website, we can ensure the region stays well positioned for business relocation and expansion opportunities.”
Visitors to the site can access in-depth demographic, workforce, and business data for Moore County, as well as for the region and the other member counties. It also houses a building and sites database—GIS Planning’s Zoom Prospector—to promote available industrial properties in the region, such as the Iron Horse Industrial Park in Aberdeen.
Other key assets that accentuate the 18-county region as an optimal place for business locations are highlighted, including ports, railroads, airports, universities, community colleges, interstate highways, military installations, business incubators, and the diverse workforce.
“The new website will focus on the value proposition of targeted business sectors in the region such as food processing, logistics, aerospace, agri-business, advanced textiles, metalworking, as well as emerging sectors of technology and IT,” said Megan Sellers, NCSE marketing project manager.
“Moore County is a unique county within our region that has many amenities to offer prospective clients looking for a place to relocate or grow a business.”
NCSE is working closely with Moore County’s economic development agency, Partners in Progress, to promote those assets, particularly as they relate to Moore County as ‘The Home of American Golf®’.
“Moore County is an ideal location for golf- related industries such as equipment manufacturers because of the ability to leverage the Pinehurst brand and other synergies created by the golf companies
already located there, and NCSE is assisting with those recruitment efforts,” said Melvin.
The website was funded in part through a grant from the U.S. Economic Development Administration as part of a larger regional development initiative that also includes a business and industry sector analysis, industrial site master- planning projects, and a Business Development Incubator Guide.
Since 2014, NCSE has been instrumental in helping to facilitate the announcements of 5,541 new jobs, 38 company locations, and $1.2 billion of capital investment across the region, results achieved in collaboration with its many partners and allies, including local economic development organizations, the NC Department of Commerce, and the Economic Development Partnership of NC. The North Carolina’s Southeast region counties are Anson, Bladen, Brunswick, Columbus, Craven, Cumberland, Duplin, Hoke, Lenoir, Moore, Montgomery, New Hanover, Onslow, Pender, Robeson, Sampson, Scotland, and Wayne.
Find out more at www.ncse.org