Pine Bine team

The Innovative Agricultural Technologies team from left, Justin Macialek, Matthew Parker, Ben Cranfill, Alex Greeson, Ben Cauthen, and Will Marsh, with Terry Bryant. Contributed photo


A team from Carthage-based Innovative Agricultural Technologies will travel to Texas this weekend for a national Shark Tank-style competition. As you might expect from a Moore County group, pine straw is at the heart of it.

The Farm Bureau Ag Innovation Challenge is geared toward U.S. food and agriculture startup businesses. Moore County native Matthew Parker said his group will present the Pine Bine, a machine that removes sticks and pinecones from longleaf pine straw, thus eliminating one of the more labor-intensive steps in commercial production.

The five-man team met while attending N.C. State’s College of Engineering. Parker and his classmates Ben Cauthen, Alex Greeson, Ben Cranfill, and Will Marsh worked together on a senior capstone project that would serve the needs of North Carolina’s pine needle industry.

Since graduation, they have signed a contract with a manufacturer, licensing their patent to produce what they anticipate will be a more streamlined version of the Pine Bine that can combine existing technologies in the marketplace.

“This is the big leagues. We have competed against other senior design teams, but this time we are competing against other start-up companies,” said Parker. “They will be looking at the design and also whether the machine is practical.

“We are continuing to refine the Pine Bine with the goal to create an integrated piece of equipment that can pay for itself in under one season.”

The American Farm Bureau Federation, in partnership with Farm Credit, awards $145,000 in startup funds to entrepreneurs who compete throughout the year, culminating at a live pitch competition at the AFBF Annual Convention. The live-pitch competition will be judged by professionals across the agricultural industry, including professors from both Cornell University and Texas A&M. Startup funds for the Ag Innovation Challenge are provided by sponsors such as Bayer Crop Science, Country Financial, Farm Bureau Bank, Farm Bureau Financial Services, Farm Credit, and John Deere.

In addition to the live-pitch portion of the competition, Innovative Agricultural Technologies will also compete for the People’s Choice Award. You can vote by downloading the “Farm Bureau Events” app from the Apple App Store or Google Play store and place your vote between 8 a.m. on Saturday, Jan. 18, and 8 p.m. on Sunday, Jan. 19. You can also follow their progress on the Innovative Agricultural Technologies’ Facebook page or visit

A New Model

Pine needles for landscaping are a big business across the Southeastern U.S. However, one of the industry’s biggest challenges is its reliance on hand labor. In addition, pine straw producers are also restricted in the kinds of foreign workers they can hire, which limits the labor pool significantly.

“It’s hard to find people who want to go into the woods and separate pine straw from sticks and pine cones to get the best quality pine straw,” said Parker, who is currently a second-year law student at Campbell University’s Norman Adrian Wiggins School of Law in Raleigh.

Parker is attuned to rural farming needs. He grew up on his family’s farm and was homeschooled by his mother. They were active in the Christian Home Educators of the Sandhills (CHES) group. Parker went on to attend Sandhills Community College before transferring to N.C. State.

As a senior engineering student, he said the professors handed out a list of potential capstone project ideas, but he decided to look closer to home for inspiration.

“We reached out to the Pine Needles Producers Association because I knew a few pine straw farmers in the area,” Parker said.

The team’s goal was to create a mechanized system for cleaning pine straw. N.C. State provided $1,000. Working with pine straw farmer Terry Bryant and other producers/members of the NCPNP association, the students were able to collect more than $14,000 in in-kind and other donations.

“That is what allowed us to go forth with the project. All they said is they wanted us to pursue it,” he said.

By graduation, the team had developed a patent-pending machine that Parker predicts could cut the labor costs associated with pine straw production by up to 80 percent. It could also increase the number of harvestable acres of longleaf pine straw, not just in North Carolina, but also across the entire southeastern United States.

Going to Market

In 2018, the Innovative Agricultural Technologies team won first place in the AGCO student design competition at the American Society of Biological and Agricultural Engineers (ASABE) Annual International Meeting in Detroit. That established the Pine Bine as the best agriculture-related senior design project in the nation.

Shortly after graduation, the team formed Innovative Agricultural Technologies, LLC and partnered with a small-scale rural equipment manufacturer in North Carolina. The team plans to release the Pine Bine to the general public in the next several months.

Parker explained that Innovative Agricultural Technologies’ goal is that the Pine Bine will “revolutionize the pine straw industry and make raising longleaf pine trees profitable again.”

Pine Bine machine prototype

The first prototype of the Pine Bine is ready for a day of work in a pine plantation. Contributed photo.


Importantly, he believes the Pine Bine also has the potential to yield environmental benefits in addition to increased profits for pine straw producers and landowners.

“Because of their unique growth habit, longleaf pine trees create an ecosystem found nowhere else on earth,” Parker said.

Loblolly pines, which do not produce the same ecological benefits as longleaf pines, have largely overtaken the lumber market throughout the Southeast because loblolly pines grow at twice the rate of longleaf pines, he noted.

“If successful, the Pine Bine is positioned to help reverse this centuries-old trend of declining longleaf pine acreage throughout the Southeast simply by doing its part to harness market forces rather than resorting to cumbersome state regulation. People will naturally want to protect longleaf pine ecosystems once it becomes more profitable to do so.”

For more information about Innovative Agricultural Technologies, LLC or to ask about purchasing a Pine Bine, contact Matthew Parker at (910) 639-8115 or

(2) comments

Kent Misegades

Great work and a prime example of what engineers do - solve problems while at the same time improving working conditions, lowering costs and generating profits for all. The company Oxbo International in Wisconsin builds modern equipment that replaces field labor for many crops, including blueberries and strawberries. As with pine straw, as long as our government allows illegals to labor in agriculture, their employers will not invest in modern equipment. Our state’s department of agriculture has been complicit in this, working to gain visas for migrants and closing its eyes to the presence of illegals in farm labor. Using cheap labor from foreigners is not only illegal, but it prevents productivity gains. This these industry sectors fall behind other countries who do not have a source of cheap labor at their border. The same problem can be found in building. In Europe, modern homes are built in factories and assembled on site in a few days. My German relatives have one such home - built 40 years ago but superior in many ways to stick-built homes in the Sandhills built by foreigners.

Conrad Meyer

Looks like a pretty cool machine - I'd love to see it in action sometime.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Comments that violate any of the rules above are subject to removal by staff.

Thank you for Reading!

Please purchase a subscription to continue reading. Subscribe today and support local community journalism.

Digital Only Subscriptions

Get 24-7 digital-only access and support award-winning community journalism. This gives you access to and its electronic replica edition.

Starting at
$5.35 for 30 days

Connect Print Subscription to Digital Access

Your Pilot home delivery subscription entitles you to unlimited digital access. If you already have a account, simply click on Subscription Services. Then click on "Pilot All Access Print Subscribers." It should show your phone number. Click "Sign Up." After a few seconds, it will take you back to the home page. Log out, then log back in. You're set! For any problems, call our customer service number at 910-693-2487 or 693-2488.

Free access for current print subscribers

Home Delivery

Get all the news of Moore County delivered to your home each Wednesday and Sunday with home delivery. Your home delivery subscription also includes unlimited digital access to

Starting at
$69.55 for 365 days