File photo: The Pavilion at Morganton Park 

Ted Fitzgerald/The Pilot

A second restaurant in the Morganton Park complex in Southern Pines has abruptly shuttered this week. Famous Toastery in the Pavilion building, on the north side of Morganton and Brucewood roads permanently closed its doors on Saturday.

The franchise location was established by Nasser Jarrah and his wife, May, in August 2016.

Famous Toastery

File photo: Nasser Jarrah inside the Famous Toastery before it opened in mid-2016 in Southern Pines. Ted Fitzgerald/The Pilot

“We appreciate you welcoming us into the Southern Pines community and cannot thank you enough for the continued support,” a sign posted in the restaurant window announced. “We look forward to serving you in any of our other 30 locations.”

The company was founded under the name Toast Cafe in Huntersville. Utilizing its trademarked “every server is your server” concept to create a family-friendly ambiance, the company gained a strong network of fans over the last decade with stores in North Carolina and South Carolina.

In 2019, Entrepreneur magazine ranked Famous Toastery at No. 9 in the Full-Service restaurant category.

The abrupt closure is the second restaurant to shut its doors this week.Duck Donuts located across the street in the Morganton Park South strip center it had shut down on Wednesday, Feb. 26.

Contact Laura Douglass at (910) 693-2474 or

(2) comments

Conrad Meyer

I ate there once a few years ago. Good food, but expensive compared to the other local offerings. Maybe it was the gold-plated building that was to expensive.

Kent Misegades

No surprise. There is no real job growth in our area. Only industry and agriculture create the wealth that supports retail and entertainment. Imagine everyone decided to become a barber. How long would one stay in business cutting each other’s hair?

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Comments that violate any of the rules above are subject to removal by staff.

Thank you for reading!

Please purchase a subscription to continue reading. Subscribe today and support local community journalism.

Digital Only Subscriptions

Get 24-7 digital-only access and support award-winning community journalism. This gives you access to and its electronic replica edition.

Starting at
$5.35 for 30 days

Already a Print Subscriber? Get Digital Access Free.

As a print subscriber , you also receive unlimited digital access. You can do that here. For any problems, call our customer service number at 910-693-2487 or 693-2488.

Free access for current print subscribers

Home Delivery

Get all the news of Moore County delivered to your home each Wednesday and Sunday with home delivery. Your home delivery subscription also includes unlimited digital access to

Starting at
$27.82 for 90 days