Whispering Woods Seeking Rebirth
Forgive Mike Floyd if he’s feeling a little feisty these days.
Floyd, the general manager and head professional at Whispering Woods Golf Club, is acting a lot like a kid with a new toy. And if golfers will just give him a chance, he’s going to show them just how it works.
Floyd has been in the Sandhills since 2001, serving stints as director of the Sandhills Golf Association and as general manager of Longleaf Golf and Country Club. He knows what golfers in the area want and feels he’s in a position at Whispering Woods to meet those desires.
The former Disney World executive has been working around the country as a consultant for the past few years, but jumped at the opportunity to work in his home area when Warrior Golf Equity obtained the Whispering Woods property a few months ago and dialed his number.
Warrior is the golf club company that makes those bargain offers in infomercials on the Golf Channel and has a national reputation for quality and service.
The company has expanded into club ownership and now owns four in North Carolina, including Asheboro Country Club and Reems Creek and Broadmoor in the Asheville area.
There have already been some notable changes at the club since Warrior obtained the property in March and Floyd arrived Sept. 1, including a fresh approach in the golf shop and an upgrading of facilities and aesthetics.
Course superintendent Randy Hilburn, although still admittedly shorthanded, has been given new equipment to work with, and it’s obvious in the improved maintenance.
“We’re trying to get this club back into condition where it’s a fun, playable course in pristine condition,” Floyd said. “So far, I think we’re going to have the money to do it. Warrior has spent more than $250,000 here in the last six months on maintenance, chemical programs and a new fleet of carts with a GPS system, and I think they’ll continue to do that.
“What we have to do is try to grow membership and bring in more outside play, including charity tournaments. The response from members and guests has been encouraging so far.
“This course is a thousand times better now than it was just six months ago and our job is to get the word out — by advertising and by word of mouth.
“Probably our biggest challenge is the greens, which are a mixture of bentgrass and Bermuda. Our plan is to replace them with Bermuda Champion grass next summer.
“This is really a good Ellis Maples layout and an easy course to enjoy; we just have to get the word out. People who have played here recently are very happy. They say the course looks the best it has in years. All I can add to that is to just come out and see for yourself.”
To encourage people to do just that, Warrior is running a special “get acquainted with Whispering Woods again” campaign.
For a total cost of $49, a golfer can play the course with a GPS-equipped cart and will be presented with a Warrior fairway metalwood as advertised on Golf Channel, and a dozen new golf balls.
“That’s not just an introductory offer, either,” Floyd, said. “Golfers can take advantage of the deal as many times as they want.
“We’re going to continue that until we run out of our supply of clubs, at least for three or four months.”
Meanwhile, Floyd is enjoying working within a 15-minute commute from home and watching his new “baby” develop.
“I had the experience of working for Disney for 25 years and I enjoy a challenge,” he said. “If we provide a good product at a decent price with outstanding customer service, I think we’ll thrive.”
For information or to take advantage of the free club and balls deal, call (910) 949-4653.
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