The Moore County Chamber of Commerce has announced its 2012 ambassadors and ambassador associates.

Ambassadors are highly visible volunteers who serve as the Chamber's primary liaison to the membership.

Considered the good will arm of the Chamber, the Ambassador Committee plays an essential role in member communication and retention, and each ambassador is charged with conveying member's needs, questions and concerns to the staff, keeping the Chamber in line with its member's desires, a news release said.

The 2012 ambassadors are:

n Michael Baker, Wells Fargo Advisors

n Shawn Buring, OutreachNC Magazine

n Hannah Campbell, Family Medical Supply, Inc.

n Matthew David Chriscoe, Pinehurst, LLC

n Liz English, Fore Properties Realty Inc.

n Dana Garner, Sarvis Management and Real Estate Services Inc.

n Mike Ianucilli, HomeChoice Network Inc.

n Marva Kirk, Kirk Tours

n Sally Means, Corrective Exercise Specialists, Southern Pines

n Allan Nanney, Keller Williams Realty

n Elizabeth Ragsdale, Fox Hollow Senior Living Community

n Karen Reese May, Keller Williams Realty

n Angela Swarms, Wade S. Dunbar Insurance Agency

n Jim Williams, Factory Flooring and Design

The 2012 ambassador associates are:

n Melody Coleman, Moore Registry

n Susan McKenzie, Aging Outreach Services

n Thomas Zaleski, Marketing Solutions NC

"The ambassadors' overall goal is for business owners/mangers to understand how much the Chamber appreciates their investment in the Chamber and just as importantly, in our community," said Patrick Coughlin, president and CEO of the Moore County Chamber of Commerce. "It is no small task, but it reaps big rewards through networking opportunities, knowledge of new product and service options and strengthening of the business environment in our community.

"The Chamber could not accomplish the many things that we do throughout the year without these key indi viduals."