Tartan, Trains Part of Aberdeen Logo
Aberdeen has a different look thanks to a newly unveiled town brand.
The new logo features a blue and green shield bordered in gold with a train at the top and the town’s incorporation date of 1893 at the bottom.
A red tartan swath wraps around the middle of the shield.
The banners began going up around town Thursday.
The design, created by Glenn and Maria Nocik, of Nocik Designs and American Classic Signs in Concord, is one that Aberdeen Town Manager Bill Zell hopes will make people take a second look at Aberdeen.
“It’s going to help people know where Aberdeen is,” he said. “I am excited to see it get out and to see how people will use it.”
The town plans to display the new brand prominently by placing it in visible locations in town buildings, as well as hanging logoed banners around town.
Some will include the tag line “Shop at the Cross Roads.”
Zell said he hopes to see “a lot of different uses” for the new logo.
Selecting a new town brand has been a long, involved process that began more than a year ago. It included plenty of input from local residents and business owners through meetings and surveys.
The town board of commissioners helped whittle the choices down to a select few. Those brands and slogans were put to a vote on the town’s website to narrow the field.
Planning Director Kathy Liles said she is pleased with the design.
“It’s been a really long process,” she said. “When you look at some of the early designs, you really see how far we have come.”
The intent of the branding initiative is to emphasize the reason why people come to Aberdeen. The focus of the brand is more on economic development and Aberdeen as a destination rather than just another town.
Before completion, the logo went through many versions, but one thing remained a constant — an image of a train.
“You can never get away from the train here,” Liles said. “It’s so important to our history.”
Contact Tom Embrey at email@example.com.
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