Woods Is Still Not Out of the Woods

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The Japanese are more practiced at ritual ­apologies than we are. Perhaps Toyota President Akio Toyoda will do better before Congress this week than golfer Tiger Woods did before TV watchers Friday.

Delivering such a public mea culpa must have been hard, but watching this one was no picnic either. It came across as painfully reluctant, forced, and often patently insincere. As David Hinckley of The New York Daily News aptly wrote, “Woods was a man ­saying the right things out loud while everything about his demeanor was silently screaming, ‘I don’t want to be here!’ … He looked like a man who had caught his foot in a bear trap.”

Nowhere was the broadcast watched with more rapt attention, we imagine, than in Pinehurst, whose prospects are so intimately intertwined with the ups and downs of golf. And golf’s fortunes, in turn, have become much too dependent on the continued star power exerted by one man: Tiger Woods. And when he turns out to have feet of clay, it leaves muddy footprints all over the carpets of an entire industry.

Woods deserves a measure of credit, we suppose, for agreeing to undergo such a humiliating exercise in the first place. It takes guts to go before TV cameras and plead guilty to cheating repeatedly on your wife and letting down millions of fans.

Still, the whole thing was so staged and scripted — a handpicked audience, no questions from reporters, a carefully vetted statement read verbatim — that it could have been phoned in. The Golf Writers Association of America boycotted it.

The event had the earmarks of an exercise crafted by Woods’ advisers and promoters with an eye toward accomplishing as much damage control as possible and maximizing the chances of getting him back out on the circuit and earning money again as quickly as possible.

In that regard, it looks more like a failure than a success. Clearly, there are still miles to go before those who play and watch golf will feel halfway ­comfortable having Tiger Woods back among them. For many if not most of them, regaining respect requires more than a rather robotic “sorry about that.”

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Comments

citizen1969 1 year, 11 months ago

Wood's biggest mistake was apologizing to the public in the first place. his only apology was to be made to his wife and kids. It's a shame that america's measure of good character in a person is based on that person's ability to keep his sponsors. with that said why was he apologizing to the public, it should have been directed to nike, accenture, buick,and whoever else pays him to push product.

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peterprints 1 year, 11 months ago

The Tiger Woods episode is a microcosm of how the media has ruined this country in the past two decades. First of all, Woods chose not to speak to "The Media" after his car accident. Every network paraded talking heads out to say that he just had to talk to the media. This is nothing more than media people trying to justify themselves and sell more advertising. The claim (most networks made) that Woods was a hypocrite because he paraded himself as the perfect family man was baloney. It was the sponsors that made millions off Tiger's golf accomplishments who created 60 second ads that portrayed that family image...not Tiger. You'd be hard pressed to find a Tiger Woods' interview were he spoke about his private life. The networks said because he used the media to portray his perfect image, he had to come before them to apologize. Are you kidding? Golf Magazine reporters refused to go to his "controlled" apology press conference because they said they couldn't ask questions but all the main stream press was there even though they called it a "sham". Where were these same members of the press when George Bush ginned us all up to a phony war with Iraq on the most dubious evidence? I have lost all respect for any network news agency. They survive on controversy...they need people yelling at each other 24/7...and even if a fact is disproved at 7 AM, they will keep a controversy going all day long. Tiger, on a personal level you disappointed me big time but I loved you only because of your golf game and when you come back, I'll be there.

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Hammer 1 year, 11 months ago

If John Daly can be suspended for conduct deemed inappropriate for the PGA tour how come Tiger is give a pass? Guess they need to protect the so called Sacred Cow.

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poncho 1 year, 11 months ago

I don't really care about his personal life, that should be between him and his wife, who cares? She seems to be able to handle him alright, lol My daddy used to tell me when I was a small child..."I might not be able to stop you from doing something, but I can damn well break you of the habit!!" lol I never forgot it either.

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