McBrayer: Chrysler Keeps Dealer in the Fold
Mike McBrayer is the owner of one of the Chrysler dealerships that got good news today: He will remain in business.
As part of the recent Chrysler bankruptcy, it was announced that close to 25 percent of the automaker's dealerships would be closed as part of the restructuring of the company.
Letters were sent to dealers today, telling them whether they were in or out in the building of the new company. McBrayer's letter, delivered by UPS, congratulated him on being part of the new company. McBrayer Chrysler Dodge Jeep is located on U.S. 15-501 in Aberdeen. He has been selling Chrysler products since 1980.
"We are elated over the news," McBrayer said today. "We made the cut, now we just have to go to work and make it work. We'll go to work selling cars and continuing to provide excellent service. I feel really privileged to be allowed to do so."
Nationwide, Chrysler eliminated 789 of its 3,200 dealerships. In North Carolina, the company eliminated 14 of its 61 dealerships.
McBrayer indicated that the company had a litmus test for determining which dealerships to retain, including financial stability, market penetration and customer satisfaction. McBrayer's dealership serves a five-county region and has always been ranked high in customer satisfaction, he said.
"We are going to make an all-out effort to make this work with the new Chrysler," he said. "Once things are running seamlessly, the factories are open and the Fiat deal done, it's just going to be better all around."
Under the restructuring of the company, the federal government has guaranteed that warranties on cars will be honored, and the Italian automaker, Fiat, is supposed to eventually own at least a third of the company. The company's workforce also made certain concessions in return for stock in the company.
"I'm just glad to know that I'm still going to be around," McBrayer said. "I'm also thankful for our loyal customers. There is no doubt in my mind there's been a lot of support that I'm not even aware of."
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