EyeMax Optical of Pinehurst 910-235-0291

Visit website 90 Cherokee Road, Pinehurst, NC, Pinehurst, NC 28374 Opens Thursday at 10 a.m.

Latest News

Incredible Accuracy - 21st Century Eyecare

Do you have a difficult time choosing lenses and frames? Do your current lenses only allow clear vision when you are looking straight ahead? Do you question what lens coatings you need? Worry no more! Now that EyeMax Optical is using the latest technology from Essilor, called the Visioffice®, we can help you make the best choices - easily! The Visioffice® System allows our opticians to obtain every possible parameter required for modern lenses - with extreme accuracy. Visioffice® also encompasses a unique measurement called eyecode that allows you to go one step further in terms of lens personalization by measuring the Eye Rotation Centre (ERC).

Visioffice®Eyecode

Eyecode is a stunning breakthrough. Using the new patented Visioffice® technology, eyecode enables our opticians to determine the individual position of each eye's rotation centre with one quick and easy measurement.

This eye data can then be combined with frame and head/eye behaviour data to create truly personalized single vision and Varilux® lenses. Eyecode is unique to Visioffice® and the combination of technologies outperforms all other measuring systems on the market. By enabling precise measurements including dynamic 3D eye measurement this pioneering new technology enables our opticians - for the first time ever - to pinpoint the exact Eye Rotation Centre (ERC). With this vital new measurement - the eyecode - patients benefit from something they've never had before: truly bespoke accuracy and ultimate lens personalization.

What does this mean for you?

Along with Visioffice® other key parameter functions (monocular interpupillary distances, fitting heights, distance from ERC to lens, postural behaviour, etc) - which are required for all premium lenses on the market - we are now able to offer the most advanced, physiologically matched lenses ever made - lenses that are 5 times more optically precise wherever the wearer's gaze passes through.

Help Selecting Frames with Images of Yourself

All measurements are taken using full-face images. By analyzing all angles and distances in real time, Visioffice® can identify natural head posture and select the most relevant patient images for each individual patient.

Thanks to the Frame selection interface we can take photographs of our patients to help them select their best frame style. If you've ever struggled to choose a frame, having difficulty seeing just what they look like without your glasses on, you will absolutely love this feature. We can also email you a picture of yourself wearing the frame so that you can show your friends!

NEW RELEASES

Just in, Eyemax has new styles from Maui Jim, Oakley, Coach, Fendi, Tag Heuer, Ray Ban, Cazal, and more! There are currently over 2,000 frames/sunglasses/readers in stock!