EyeMax Optical Boutique in the scenic village of Pinehurst, NC is the result of owner Leonard Ward's 28 years of experience as a Licensed Dispensing Optician in the Sandhills area. Having seen many changes in the optical industry over the last few years, Leonard created an office that stocks the latest high-fashion eyewear in a setting that is friendly, vibrant and dedicated to providing the very best vision at the best price to EVERY customer.

In today's environment of self-service eyewear, genuine customer service is incredibly rare. Leonard believes that the only way to ensure success in your eyewear purchase is through a partnership between Licensed Optician and customer with both parties working to fulfill your visual needs, express your personal style, AND fit your budget.