DUXIANA AT THE MEWS OPENS NEAR PINEHURST, BRINGING THE DUX BED TO THE SOUTHEAST

NEW YORK, NY— (March XX, 2011)— Bo Gustafsson, President of DUX North America, announced today that DUXIANA has opened an affiliate store to sell The DUX Bed within Opulence of Southern Pines, a well known luxury linen and bath boutique adjacent to the resort area of Pinehurst.

DUXIANA at the Mews, located in Southern Pines, will feature the same line of handcrafted DUX Beds that is offered at some 30 DUXIANA stores in the U.S. The DUX Bed is known for its quality and longevity, and its ability to provide a relaxing night’s sleep.

DUXIANA at the Mews will serve DUX Bed customers from North Carolina and South Carolina, as well as the greater Southeast region. It borders Pinehurst, one of the South’s foremost golf and vacation destinations.

Opulence of Southern Pines is owned by Neal and Tanda Jarest, whose unique selection of luxury items for the home has made their designer bedding and bath shop a favorite destination for residents and visitors for over 14 years.

Opulence of Southern Pines and DUXIANA at the MEWS are located at 280 NW Broad Street in Southern Pines, 910.725.1577, www.OpulenceOfSouthernPines....

“We are delighted to have DUXIANA at the MEWS within such an upscale and popular store as Opulence of Southern Pines,” said Gustafsson. “Neal and Tanda Jarest are very skilled in assisting customers who demand luxury and quality, making them a perfect fit for The DUX Bed.”

Opulence of Southern Pines offers a wide assortment of luxury items for the home, including luxury bed and bath linens, fine lingerie and exclusive fragrances. The store is housed within a 1940s gas station, and has undergone an historic renovation that keeps the flavor of the past while displaying contemporary bedding and such luxury lines as DUXIANA.

“Pinehurst is a destination spot for a lot of people,” said CEO Neal Jarest. “DUX Beds match the same high end quality of our other product lines, and allow us to have a more diverse offering. Our customers love the handcrafted comfort and quality of The DUX Bed.”

About DUX
DUX (www.duxiana.com) is one of the highest quality bed manufacturers in the world. For over 85 years, four generations of the Ljung family of Sweden have studied ways to blend the science of healthful sleep with the ultimate in comfort. By combining research, the finest natural materials and the most experienced craftsmen, DUX strives to develop the most advanced conventional bedding available.